PROJECT DESCRIPTION

These radio and TV promo scripts were written for GBH’s The State of Race, hosted by Dan Lothian. The spots promoted a virtual public discussion on police reform, connecting the national conversation around police accountability, public safety, and racial justice to an upcoming GBH event. The radio copy included both:30 and:15 versions, while the TV copy was formatted as a:20 broadcast promo.

[:30]

I’m Dan Lothian, host of GBH’s the State of Race. 

We all know THEIR names: George Floyd…Breonna Taylor; but they’re only two of more than 160 Black Americans who were killed by police this year.

Now, many demand change. But can police be held more accountable without compromising our safety?

On Thursday, November 19th at 7:30 pm, join me and a panel of experts - virtually  - for the debate over police reform. Sign up at wgbh dot org slash events.

MY CONTRIBUTION

The writing focused on creating clear, concise, broadcast-ready language that could quickly establish the topic, identify the host, explain the event, and drive audiences to sign up. The TV version positioned the episode as part of GBH’s The State of Race series and highlighted the virtual debate with partners including The Boston Globe, NAACP Boston, and World Channel. 

• Wrote radio and TV promo scripts for Dan Lothian, host of GBH’s The State of Race.

• Drafted the initial scripts in Microsoft Word and shared them with the talent and production team.

• Revised copy for clarity, timing, tone, and broadcast delivery.

• Formatted finalized scripts in Celtx for radio and TV use.

• Delivered completed scripts to the broadcast and technical teams for airing.

• Created concise promo copy that balanced urgency, context, and audience call-to-action.