SAMUEL AIKINS - WR: More at Home with Rick Steves

More at Home with Rick Steves

Radio Scripts

Project Type: Broadcast Promo Writing / Public Media / Event Promotion

Organization: WGBH

Program: More at Home with Rick Steves

Air Dates: September 29–October 5, 2020

Deliverables::30 and:15 radio promo scripts

Tools: Microsoft Word, Celtx

PROJECT DESCRIPTION

These radio spots were written to promote More at Home with Rick Steves, a virtual GBH event featuring Rick Steves in conversation with Brian O’Donovan. The scripts promoted the event as an exclusive audience Q&A focused on Rick Steves’ travel stories, experiences, and his book For the Love of Europe. The campaign included both :30 and :15 versions designed for broadcast promotion.

SCRIPTS

:30 RADIO SPOT

From his house to yours, join Rick Steves for an exclusive conversation hosted by A Celtic Sojourn’s Brian O’Donovan. Steve will answer your questions and share the fond, inspirational stories he’s collected over a lifetime of travel. Each ticket also includes a signed copy of Rick Steves’ new book - For the Love of Europe. The first event sold out so quickly that we’ve added another session - MORE At Home with Rick Steves. Wednesday, October 14th. Space is limited. Get your tickets at wgbh dot org slash events.

:15 RADIO SPOT

Join GBH for MORE at Home with Rick Steves. The travel show host will sit down for a virtual Q&A and take your questions regarding his lifetime of travel. Our conversation is Wednesday, October 14 at 4. Learn more at wgbh dot org slash events.

My CONTRIBUTION

Wrote :30 and :15 radio promo scripts for More at Home with Rick Steves.
Drafted the initial scripts in Microsoft Word.
Wrote copy that clearly promoted the virtual event, Q&A format, limited ticket availability, and audience call-to-action.
Shared drafts with talent and the project team for review.
Revised the scripts for timing, clarity, tone, and broadcast readability.
Formatted the finalized scripts in Celtx for radio production.
Delivered the completed scripts to the broadcast and technical team for airing.